Social Media
Ads Management
Spread the word about your products/services throughout the social media network and gain instant increase in brand awareness
What kind of ads should you pick for Facebook/Instagram?
While a nice well-made video is always a good option to use as the ad material, we always like to think outside the box and create something that can generate engagement organically. The goal of running a social media ad is usually traffic or conversion on your own website but a lot of people are forgetting that the social media also has its advantages. Creating ads that do not only bring traffic to your website but also high engagement whether it be likes or comments or shares would also benefit you greatly.
How to create an engaging ad design for social media
Research
We first do our research by looking at competitors or other relevant businesses/media to see their best posts/ads that have created the most engagement. This could be done manually or we could also be using tools to find out more information about what competitors are doing.
Replicate & Adapt
After research, we put together a list of ideas and pick the winner. We then will replicate the overall concept but then adapt it to our client's business specifically to make it authentic.
Create
Once the objectives are set and the concept is conceived, we then start creating the design manually with all our client's branding style in mind to make it their own. Once we publish, we monitor and make adjustments to optimise the performance of the ad.
