What is the Google Display Network?
Have you ever heard of Google AdSense? It's a way some website owners can monetise their websites by letting Google display ads on their websites. So the Google Display Network is a collection of websites which work together with Google to show ads from advertisers. The form of the ads could either be text, image banners, or even moving image banners (GIFs). This is a very effective way to increase awareness of your product/service at a very low cost.
Effective for remarketing
Remarketing is a feature in Google Ads where you can tag previous website visitors and then retarget them when they go to other websites on the internet. It's a smart way to try to regain a visitor who visited your website but did not take any action. Many advertisers rely on this technique to increase their website's conversion rate. After all, targeting someone who has already seen your product/service could yield a better result than those who have never heard of you.