Google Ads Consultant Melbourne

Businesses we have worked with

The Best Google Ads Expert Consultant for your campaigns in Melbourne

1.
Proven Expertise

We know a lot about the Melbourne market, so we can make sure that your efforts are highly targeted to get the best results.
2.
Customised Plans

We make custom Google Ads campaigns for your goals, whether they are to get more people to your website, make more sales, or raise awareness of your brand.
3.
Transparent Reporting

You'll get full reports on how your Google Ads campaigns are doing, which will help you track your return on investment (ROI) and make smart choices.
4.
Cost-effective Solutions

We work hard to make sure you get the most out of your advertising spending without spending a lot of money
5.
Continuous Optimisation

Our team is always making small changes to your projects to make them work better and stay ahead of the competition.

The Google Ads Management
Expertise We Offer

1. Google Search Ads

2. Google Display Network

3. Youtube Video Ads

1.
Google Search Ads

What are the Google Search Ads?

It's where Google uses its algorithm to match the keywords people search for with the keywords that advertisers bid for.

Advertisers are usually charged for every click that they get from Google, and each keyword has a different CPC (Cost Per Click) depending mostly on its popularity and competition.

Benefits of Google Search Ads for your business:

Quick Relevant Traffic

Start inviting your target audience to see and interact with your website.

Receive Conversions

Start getting calls, form submissions, or sales from the traffic.

Pay for Clicks

You only pay for the clicks you get, so no clicks = no payment needed.

No Minimum Budget

There isn't any minimum budget so you can start with whatever you have.

2.
Google Display Network

Google Display Network (Banner Ads)

So the Google Display Network is a collection of websites which work together with Google to show ads from advertisers. The form of the ads could either be text, image banners, or even moving image banners (GIFs). This is a very effective way to increase awareness of your product/service at a very low cost.

Effective for remarketing

Remarketing is a feature in Google Ads where you can tag previous website visitors and then retarget them when they go to other websites on the internet. This is a smart strategy to re-engage lost visitors, thereby potentially increasing your website conversion rate.

After all, targeting someone who has already seen your product/service could yield a better result than those who have never heard of you.

3.
Youtube Video Ads

Spread the word

Running a YouTube ad for your business could be beneficial in a lot of ways because the platform has a huge number of active viewers daily, but it also provides advertisers with the opportunity to explain their product/service better in a much longer duration and with the help of attractive visuals to boot.

Small tips for beginners

Viewers usually decide whether they want to continue watching your video ad within the first 2 seconds. So the first key to running an effective YouTube video campaign is by making sure that the first 2 seconds of the video can hook people in and entice them to watch the rest of the video.

We always keep this in mind when we produce video ads, the first 2 seconds is always key to the success of any video ad campaign.

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Frequently Asked Questions on Google Ads Melbourne

How much do Google Ads cost in Australia?

In Australia, the price of Google Ads can change a lot based on your business, the keywords you want to use, the competition, and how good your ad campaign is. Most of the time, companies will pay between $0.50 and $2.00 or more per click on their ads. This is just a rough estimate, though, so keep that in mind. The real costs may be very different depending on your advertising goals and tactics.

Why is Google Ads so expensive?

There are several reasons why Google Ads might look like they cost a lot. It works on a pay-per-click (PPC) approach, which means you pay every time someone clicks on your ad. Costs can go up if keywords in your business are very competitive. Google Ads also wants to give advertisers value by helping them reach the right possible customers, which could mean spending more. To keep costs down, it's important to keep improving your ad plan, target the right people, and optimise your campaigns.

How much is 1,000 views on Google Ads?

When you use Google Ads, you mostly pay per click, not per view. So, the price of 1,000 views (impressions) is based on your bid plan and click-through rate (CTR). Given a 1% CTR and a $1 bid per click, it could cost you $10 to get 1,000 people to see your ad. On the other hand, Google Ads usually bills based on hits rather than impressions instead.

Is it worth paying for Google Ads?

Whether Google Ads is worth it relies on the goals of your business, the type of business you have, and the way you plan to advertise. For many companies, Google Ads can be a very good way to get new customers, find leads, and make more sales.

It gives you precise targeting choices, results that can be measured, and the freedom to change your budget whenever you need to. To decide if it's worth it to pay for Google Ads, you should think about your goals and do a lot of topic research to figure out the possible return on investment (ROI).

Is Google Ads cheaper than Facebook?

The price of ads on Google Ads and Facebook can be very different, based on your industry, target audience, and the quality of your ads. This is usually the case: Google Ads cost more per click than Facebook Ads. But your business goals will determine which platform works best for you and saves you the most money. You should try out both platforms and figure out which one gives your business the best return on investment.

How much do YouTube ads cost in Australia?

Australia's YouTube ads, like other online ads, can cost different amounts depending on the type of ad, targeting choices, and the amount of competition. YouTube has a number of ad types, such as TrueView ads, which cost money only when people interact with them, Bumper ads, which cost money every time they are seen 1,000 times, and more. TrueView can cost as little as a few cents per view, but premium placements or businesses with a lot of competition can cost more.

It is suggested that you use Google Ads' tools and talk to a digital marketing expert to get a good quote.