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It's About YOU First Before Your Brand

This is a very common misconception, many business owners think the main reason their customers buy their products or services is because of the quality, price, or functionality of these particular products/services. While this is true to a degree, in the current business ecosystem that has grown more personal than ever, it’s more often than not the customers choose your products/services because of YOU as the business owner.

That is why before we hear about your brand, we want to know more about you. What are your values? What drives you? What gets you up in the morning?

Should You Get a Website or a Landing Page?

Both websites and landing pages are good for a business. If you’re really looking to build your presence online, especially with SEO, then a website would be suitable. However, if you already have a website and just want extra traffic that would convert then a landing page would help. The nature of a landing page and its main purpose is to drive people to take an action while on your site, while a website would do a better job at convincing people that you are a legit business that displays all information transparently on your site.

Which Advertising Channel Should You Pick?

Now it’s time to analyse the nature of your product/service while deciding on which channel is best to approach your target audience. If you sell a common/often sought product/service, then search engine ads or SEO would be the most suitable since it’s about being found while people are actually looking for the product/service you provide.

However, if your product/service is novel or can be considered new, then social media would do a better job at introducing it. Image or video ads can be created as a way to effectively explain what it really is. Once the ads have been going for a while, you can retarget those who were interested with more ads. As for building trust, an influencer campaign can really help with that.

It's Time to Scale

After running all the campaigns of choice, it’s time to stop, take a step back and analyse. Let’s face the fact that online marketing involves a lot of experimentation and businesses who are not willing to experiment will surely be defeated by their competitors who are.

After analysing the best performing campaigns, those campaigns have to be further assessed to see it they are already at 100%. Once that’s done, all you need to do is increase your budget and decide how much sales you want for the marketing budget that you have.